Post A
Introduction： During these lectures, we have explored various software programmes and websites—including Illustrator, Photoshop, Firefly, Frame VR and Blender—to varying degrees, and have gained a range of insights into areas such as AI and 3D modelling. I believe the knowledge acquired here will greatly enhance our product design. In this blog post, I’ll showcase the… Continue reading Post A
Design Portfolio
Task 1 Exhibitions and Concept Development : Below are my conceptual design and some reflections on this assignment. Looking back over the entire project, my team and I achieved breakthroughs in many different areas, such as web design optimised for various devices, platform design for social media, bus shelter advertisements, mural concepts, packaging proposals and… Continue reading Design Portfolio
Animated Brand Asset Pack
Animated logo For this task, I created three animated elements: an animated logo, an animated typographic example, and an animated illustration or infographic. In the animated logo, I incorporated my brand name, ‘undefined’, into the graphic logo, using the letter ‘D’—the most significant part of the word—as my primary source of inspiration. I drew inspiration… Continue reading Animated Brand Asset Pack
Development Log
In this task, I will compare the operational models, industry contexts and other practical approaches of large-scale companies with those of smaller firms. Task 1 : Collaboration in industry I have decided to conduct separate research studies on Adidas and Gymshark. Adidas is a German multinational sportswear and footwear company headquartered in Herzogenaurach, Germany. It… Continue reading Development Log
Animated Social Media Assets
Here are my social media links. I designed the opening of the animation to feel as though the viewer is stepping through a door to enter the main content. Once there, I displayed a photo I created of a minor-label singer wearing a shirt featuring the brand logo. At the same time, I gave the… Continue reading Animated Social Media Assets
Full Screen Web-Based Animation
Task
Presentation: Findings & Direction
WeChat 20260302092031
Presentation: Findings & Direction
WeChat 20260302092031
Developing ideas and concepts in Art Direction practice
Below is my mood board for “five a day”. I’ve maintained consistency throughout by pairing each row with one long image and one smaller image. The entire composition centres around an abundance of authentic fruit and vegetables, aligning with the “five a day” theme and emotional keywords like Fresh, Natural, and Healthy. Vibrant colours dominate… Continue reading Developing ideas and concepts in Art Direction practice