Task 1 Exhibitions and Concept Development : Below are my conceptual design and some reflections on this assignment. Looking back over the entire project, my team and I achieved breakthroughs in many different areas, such as web design optimised for various devices, platform design for social media, bus shelter advertisements, mural concepts, packaging proposals and… Continue reading Design Portfolio
Animated Brand Asset Pack
Animated logo For this task, I created three animated elements: an animated logo, an animated typographic example, and an animated illustration or infographic. In the animated logo, I incorporated my brand name, ‘undefined’, into the graphic logo, using the letter ‘D’—the most significant part of the word—as my primary source of inspiration. I drew inspiration… Continue reading Animated Brand Asset Pack
Development Log
In this task, I will compare the operational models, industry contexts and other practical approaches of large-scale companies with those of smaller firms. Task 1 : Collaboration in industry I have decided to conduct separate research studies on Adidas and Gymshark. Adidas is a German multinational sportswear and footwear company headquartered in Herzogenaurach, Germany. It… Continue reading Development Log
Animated Social Media Assets
Here are my social media links. I designed the opening of the animation to feel as though the viewer is stepping through a door to enter the main content. Once there, I displayed a photo I created of a minor-label singer wearing a shirt featuring the brand logo. At the same time, I gave the… Continue reading Animated Social Media Assets
Full Screen Web-Based Animation
Task
Presentation: Findings & Direction
WeChat 20260302092031
Presentation: Findings & Direction
WeChat 20260302092031
Developing ideas and concepts in Art Direction practice
Below is my mood board for “five a day”. I’ve maintained consistency throughout by pairing each row with one long image and one smaller image. The entire composition centres around an abundance of authentic fruit and vegetables, aligning with the “five a day” theme and emotional keywords like Fresh, Natural, and Healthy. Vibrant colours dominate… Continue reading Developing ideas and concepts in Art Direction practice
Responsibilities of an Art Director within contemporary graphic design practice.
The art director holds a dominant position in visual and overall matters, serving as a pivotal bridge between advertising campaigns and client services. Their influence extends beyond mere visual presentation, directly impacting brand positioning, communication effectiveness, and commercial outcomes. They oversee the entire visual style, encompassing colour systems, typography selection, compositional layout, and photographic aesthetics,… Continue reading Responsibilities of an Art Director within contemporary graphic design practice.
Art Direction campaign analysis
The campaign I chose is Nike’s “Why Do It,” to introduce the younger generation to the earlier “Just Do It.” after nearly four decades of inspiring athletes to reach their dreams through “Just Do It,” Nike is reintroducing the iconic rallying cry to a new generation with the launch of its latest campaign, “Why Do… Continue reading Art Direction campaign analysis